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John Cobb

Advertisers Experiencing YouTube Success with VuePlanner

Giant Media’s Transparent Pre-Buy YouTube Advertising Planning Tool Embraced by Brands and Agencies Just a few months after launching VuePlanner, Giant Media’s transparent pre-buy planning tool for brands and agencies advertising on YouTube, it’s experiencing success delivering context and brand suitability for marketers. “Our goal with VuePlanner is to provide the technology to plan YouTube campaigns beyond channels and traditional targeting capabilities,” said John Cobb, CEO of Giant Media. “VuePlanner enables…