Browsing Tag

John Follett

New Research Shows Marketers Who Focus on Subscriber Engagement Get More Email Delivered to the Inbox

Return Path Partners with Demand Metric to Study Marketers’ Understanding of Subscriber Engagement, the Tactics They Use to Improve Engagement, and How These Things Impact Email Deliverability and Overall Effectiveness In partnership with global research firm Demand Metric, leading email solutions provider Return Path  released a new research report, The State of Email Engagement. Following on the results of last year’s The State of Email Marketing report, this new research sought to understand the impact of subscriber…