Browsing Tag

John Snyder

Oracle Data Cloud Scoops Grapeshot; Adds New Dimension of Context in Brand Safety

The Acquisition of Grapeshot Will Dramatically Expand Oracle Data Cloud's Ability to Improve Marketing Outcomes for Their Partners Worldwide Continuing their efforts to strengthen brand safety technology, Oracle has now acquired Grapeshot. On 24 April 2018, the leading marketing technology provider announced that they signed an agreement to acquire Grapeshot. Grapeshot is an industry-recognized leader in providing brand safety and pre-bid contextual solutions. Read More: Oracle’s Moat Unveils New Invalid Traffic…