Browsing Tag

Josh Neckes

Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?

Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve spent any amount of time on the Marketing conference circuit this year, you’ve heard the word “Personalization” more times than you care to count. It seems that everyone in the industry is fired up about the potential of reaching consumers with messages customized to their needs and interests. However, outside the hallowed halls of Advertising Week, consumers seem a little less sanguine about marketers…

Simon Data Raises $20 Million to Take Big Data End-to-End for Marketers

Simon Data, the first and only enterprise Customer Data Platform with a fully-integrated marketing cloud, announced the close of a $20 million Series B funding round to further develop its arsenal of solutions for marketers. “The current crop of enterprise CDPs are falling short of their promise to deliver on personalization” The financing was led by Polaris Partners, and follows a Series A funding round in 2015. The company was founded by Jason Davis, Josh Neckes, and Matt Walker, and has raised a total of $32 million…