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Karen Church

Financial Institutions Enhance Customer Value with New Predictive Marketing Capabilities from Raddon

Institutions Can Leverage Transaction Data to Better Understand Customers, Increase Relevancy and Boost ROI Raddon, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions, has launched a new solution to help financial institutions better understand customers’ and members’ lifestyles and banking behaviors. Predictive Analytics from Raddon allows financial institutions to build deeper relationships with members and customers through sophisticated targeting…