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Kathryn Loheide

TechBytes with Kathryn Loheide, Vice President, Marketing, Octiv

Kathryn Loheide Vice President, Marketing, Octiv In 2018, most marketing leaders in the industry feel that the Marketing and Sales technologies would converge dramatically. This convergence would enable marketers to better view and analyze the buyer’s decisions along the journeys. For a Sales Productivity And Contract Management platform, delivering personalization and relevant customer experiences are just as important as they are for any B2C marketing and online retail firm. To understand how the leading Contract…