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Katie Paulsen

TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne

Tell us about your role and the team/technology you handle at RhythmOne. As the VP of Influencer Marketing at RhythmInfluence, I’m lucky enough to oversee our pre-sale strategy, paid social and account management teams, as well as to work closely with our sales team to ensure success amidst a crowded marketplace. Our detailed processes that have been fine-tuned over the past seven years coupled with our experienced team and our various technology & data partners ensures our managed service offering drives…

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

Report Highlights Higher Campaign Spend, Deeper Engagement Rates and Overall Strong Advertiser Returns for Influencer Marketing Campaigns RhythmOne, a Taptica company, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. RhythmOne’s Full-Year…