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Katie Risch

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a global provider of advertising technology,  announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics…

Basis by Centro Dominates Demand Side Platforms by Securing No. 1 Ranking on G2 Crowd Winter 2019 Software Report

Users of Basis Propel Its Ascendance Among Top Programmatic Ad Platforms; Basis Offers Media Tech Convergence by Integrating Dsp with Workflow and Business Intelligence Centro , a global provider of advertising technology, announced that Basis by Centro has secured the No. 1 rank on the G2 Crowd Demand-Side Platform (DSP) Grid report for the 7th quarter in a row. G2 Crowd scores products and vendors based on reviews gathered from its user community (collected through November 21, 2018), as well as data aggregated from…

Centro Adds Real-Time Viewability Reporting from Pixalate in Programmatic Buying Platform

Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic and Direct Buying Centro, a provider of enterprise-class software for digital advertising, today announced an integration with Pixalate to give users of its Basis programmatic ad platform real-time, post-bid viewability reporting. Pixalate is a global intelligence platform and ad fraud-protection provider offering a comprehensive suite of products that bring…