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Lessons Marketers Can Learn from Manufacturers – Part 3

...continued from part 2 Getting on Board the Automation Train Manufacturing automation, predicated on an integrated stack where data from all over the plant informs decision-making, has several key impacts on the overall organization. These range from increased labor productivity, reduction of labor costs, improved working conditions and decreased time to market, among others. The same goes for marketing. Once marketers have brought all of their systems together, and begun using all the data at their disposal to guide…

Lessons Marketers Can Learn from Manufacturers – Part 2

...continued from part 1 Leverage Data Wherever It Comes From  Manufacturers have become experts in smashing data silos, taking data from all over the organization to derive business critical decisions. For example, data collected in the production line can improve supply chain efficiencies by evaluating raw material inventory, while data collected by sales and marketing can inform product design. Once they’ve integrated their technology, marketers, too, can unify their data to uncover more holistic insights. This gives…

Lessons Marketers Can Learn from Manufacturers – Part 1

When it comes to industries to steal tips and best practices from, marketers typically look to creative or cutting-edge fields. Too rarely, however, does manufacturing jump to the top of the list. Though technology and the knowledge of how to effectively use it is a top skill for marketing leaders, ignoring important lessons learned from older, established industries like manufacturing is a huge mistake. Not only might marketers miss insights into how to connect better with their customers, they also run the risk of missing…