Tag: Ken Weiner
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Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads

Native & Programmatic Advertising prweb - February 19, 2025

IAB Tech Lab Launches “Ad Format Idol” Initiative To Standardize Emerging CTV Ad Formats, Addressing Key Challenges Identified in IAB Report

Technology PRNewswire - October 22, 2024

Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

Native & Programmatic Advertising MTS Staff Writer - June 6, 2024

Emerging Applications of Contextual That Our Industry Should Be Watching

Analytics Ken Weiner - March 14, 2023

Why Intra-Video Metadata is the Missing Piece of the CTV Pie

Content Marketing Ken Weiner - February 3, 2022

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