Browsing Tag

Ketchum

Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices

Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends. Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…

Brand Reputation at Risk from Consumers’ Data Distrust

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…

Cannes Lions and Ketchum Announce Winners of 2019 Young Marketers Lions Competition

Belgium's Dilan Sakar of PVH Benelux and Noëmie Haverhals of Avail NV won the Gold Lion in the 10th-annual Young Marketers Lions Competition at the Cannes Lions Festival of Creativity for their campaign "#GiveHerACupOfLetters". Sponsored by global communications consultancy Ketchum, this year's competition challenged 26 teams of young, in-house marketers from around the world to develop a creative campaign for a product or service that would benefit Room to Read, a global nonprofit focused on ending child illiteracy. The…

Ketchum Introduces Reputation Management and Public Affairs Expertise for Trade Associations and Nonprofits

Leading communications consultancy Ketchum announced it is enhancing its suite of services for trade associations and nonprofits, providing reputation management and public affairs expertise designed for the challenges trade associations and nonprofits face in representing their industries in today's complex legislative, regulatory and budgeting environment. The current policy deadlock has caused many nonprofits and trade associations to struggle to adapt their advocacy focus from the legislative arena to the regulatory…

Cannes Lions and Ketchum Announce Winners of 2018 Young Lions Marketers Competition

The Winning Teams Will Receive Their Trophies at the Young Lions Marketers Competition Award Ceremony Portugal's Ana Rita Almeida of Worten and Diogo Vasques of Caixa Económica Montepio Geral won the Gold Lion in the ninth-annual Young Lions Marketers Competition at the 65th annual Cannes Lions International Festival of Creativity. Sponsored by Ketchum, this year's competition challenged 18 teams of young, in-house marketers from around the world to develop a creative brief for a product or service that would…