Browsing Tag

Kevin Killip

BirdDog Technologies Revolutionizes Auto Company Community-Level Marketing for the COVID-19 Recovery’s “New Normal”

Programmatic, AI-based platform provides deeper connections at 40% less cost Small, local businesses have been hit particularly hard by the COVID-19 crisis and the precipitous drop in business due to "stay-at-home" directives. OEMs are faced with an urgent need to reconnect with their customers and rebuild their business. Rebuilding these businesses and communities when the "stay-at-home" directive is lifted will be a top priority. BirdDog is uniquely able to connect major automotive brands with these establishments to…

Mitsubishi Motors Extends “Small Batch” Marketing Initiative With Innovative Consumer Brand Experience Pilot

Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, announced an expansion of its "Small Batch" marketing effort with a new direct-to-consumer test-drive pilot program called the Small Batch Drive Experience. Powered by BirdDog, the first-of-its-kind tour combines the power of experiential marketing with advanced targeting technology to deliver a relevant, convenient and curated brand experience for consumers.…