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Kevin O’ Farrell

MarTech Interview with Kevin O’ Farrell, Associate Vice President at Analytic Partners

Kevin O' Farrell, Associate Vice President at Analytic Partners shares a few thoughts on the importance of adopting integrated martech stacks to drive ROI in this quick chat while sharing a few B2B marketing best practices: _____ Tell us about Analytic Partners and your role there. I am Vice President of Client engagement for EMEA, which involves understanding clients needs and tailoring solutions to them. This involved getting a deep understanding of their marketing structure including martech and how they can…