Kinetiq And MarketCast Team Up To Bring Competitive Benchmarking To Tune-In TV Attribution
MarketCast and Kinetiq have teamed to advance tune-in attribution by combining MarketCast's advanced data science capabilities with Kinetiq's comprehensive ad detection covering 1,600 channels in all 210 U.S. DMAs. The combined capabilities produce powerful data-driven insights and empower TV networks with transparent competitive benchmarking to understand tune-in campaign effectiveness for the first time.
Marketing Technology News: Cision Names Tim Moylan Chief Revenue Officer
"With MarketCast's ability to use data…