4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network
New Company Merges 4C’s Teletrax and iQ Media to Bring Together Paid and Earned Media Monitoring, Measurement and Signaling in Local, National and Global Markets
4C and iQ Media announce the investment in and creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax. Kinetiq will serve as the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.
Kinetiq will operate globally, with US…