Browsing Tag

Kinetiq

Kinetiq And MarketCast Team Up To Bring Competitive Benchmarking To Tune-In TV Attribution

MarketCast and Kinetiq have teamed to advance tune-in attribution by combining MarketCast's advanced data science capabilities with Kinetiq's comprehensive ad detection covering 1,600 channels in all 210 U.S. DMAs. The combined capabilities produce powerful data-driven insights and empower TV networks with transparent competitive benchmarking to understand tune-in campaign effectiveness for the first time. Marketing Technology News: Cision Names Tim Moylan Chief Revenue Officer "With MarketCast's ability to use data…

Kinetiq Announces First-Of-Its-Kind Video Monitoring Solution For Digital Platforms

New solution leverages Kinetiq's proprietary Teletrax watermarking and fingerprinting technology Kinetiq, a leading TV intelligence platform, announced the launch of a new video monitoring solution to monitor where, when and how video content is displayed across digital platforms. Leveraging Kinetiq's market-leading Teletrax watermarking and fingerprinting technology, the new capability now enables content producers to monitor and measure video content across digital platforms, in addition to broadcast, in near real time.…

LiveRamp and Kinetiq Partner to Strengthen TV Analytics

Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing…

Inscape And Kinetiq Partner To Link TV Brand Exposures To Household-Level Data From Millions Of Connected TVs

Inscape, the smart TV data company and a subsidiary of VIZIO, and Kinetiq, a leading TV intelligence platform, announced a new partnership that combines Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from more than 1,400 cable and broadcast networks and stations in all 210 U.S. DMAs. This powerful combination allows marketers to better measure the effectiveness of their TV investment across ads, sponsorships, and earned media. Kinetiq also provides…

4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network

New Company Merges 4C’s Teletrax and iQ Media to Bring Together Paid and Earned Media Monitoring, Measurement and Signaling in Local, National and Global Markets 4C and iQ Media announce the investment in and creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax.  Kinetiq will serve as the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq will operate globally, with US…