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Kumaran Sambandam

Tech Bytes with Kumaran Sambandam, VP Mobfox Exchange

Kumaran Sambandam VP Mobfox Exchange Advertisers are increasingly relying on mobile monetization platforms for flexibility over existing ad inventory. Mobfox, the leading mediation platform, caters to 175+ DSPs across the globe, bringing full transparency and ad inventory optimization at ease. We spoke to Kumaran Sambandam, VP, Mobfox Exchange to understand the complex aspects of personalized ads, targeting and how Mobfox deploys AI in improving video advertising and viewability.MTS: Tell us about your role at Mobfox?…