Browsing Tag

Lance Pillersdorf

Cambridge Analytica Announces Launch of New TV Targeting Product at Advertising Week in New York

Cambridge Analytica's brand-focused division, CA Commercial, announced the launch of its new TV targeting product SelecTV at Advertising Week in New York City. SelecTV offers 100 percent target audience density through the one-to-one precision of addressable TV advertising. Using a well-established industry benchmark, CA estimates the value of complete target audience density to be an average 63 percent lift in incremental sales over and above age and gender targeting. "We're really excited to…