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Lauren Bakewell

TechBytes with Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet

Lauren Bakewell Product Leader, Sales & Marketing Solutions At Dun & Bradstreet ABM is an area where many people know they need to invest, but they either haven’t dipped their toes in the water yet or they haven’t been successful, for a variety of reasons. In this context, we spoke to Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet, to understand how ABM journeys impact customer engagement and what analytics can be used to measure it. What is the most exciting aspect of…