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Lead Management

VanillaSoft Named a Contender in Independent Analyst Report, Sales Engagement, Q3 2020

VanillaSoft, a leading sales engagement technology company, is among a select group of companies that were invited by Forrester to participate in The Forrester Wave™: Sales Engagement, Q3, 2020. Marking its first appearance in a Forrester Wave, VanillaSoft was named a contender in this report. Marketing Technology News: Equifax Names Andrea Lawson as Chief Talent and Diversity Officer In this report, Forrester evaluated the eight most significant sales engagement vendors, and looked at each vendor’s performance across…

Creatio Named a Leader in the 2020 Gartner Magic Quadrant for CRM Lead Management

Creatio (formerly bpm'online), a global software company that provides a leading low-code platform for process management and CRM, announced it has been named a Leader in the August 2020 Gartner's Magic Quadrant for CRM Lead Management(1) for the second year in a row. Overall, it is the fifth consecutive year the company has been included in the Gartner Magic Quadrant for CRM Lead Management. The report evaluates vendors to help organizations assess the right lead management solution that fits their needs best. Creatio…

Insellerate Launches First of Its Kind Mobile Solution

Insellerate, the leading mortgage Lead Management, CRM & Engagement Platform that helps lenders close more loans by increasing efficiency gains across sales, marketing, operations, and management, announces the first-of-its-kind Mobile app. This ground-breaking mobile app delivers full lead management, lead distribution, click to call, inbound call routing, first call automation, and two-way compliant text messaging and provides access to critical loan information without having to use a laptop or log into their LOS…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZINFI Technologies, Gekko, Citrus Ornge, Meredith, and Vonage. ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and ZoomInfo,…

Service Direct Announces The Launch Of Their New mySD Client Experience

A new platform delivering enhanced lead management, smart campaign optimization, and real-time performance insights Service Direct, a digital marketing company for local service businesses, today announced the launch of its new client experience called mySD. The platform, available exclusively for Service Direct clients using their Pay Per Lead Program, offers a more robust lead management system with smart campaign optimization and real-time performance insights. This new platform is designed to empower Service Direct’s…

Bobcat Selects Commercial Web Services as Preferred Dealer Website Provider

Package Includes Marketplace Integration, Lead Management Tools, Market Trend Reports & More Commercial Web Services, the leading provider of digital marketing solutions in the commercial trucking and heavy equipment industries, today announced its selection as a preferred website provider under the Bobcat Preferred Dealer Website Program. The designation authorizes Bobcat's 500 dealers in the U.S. and Canada to use Trader Interactive's services to maximize their online visibility with a value-added package that goes…

Small Business CRM, Daylite, Named Niche High Performer for Winter 2020 by G2.com, Inc.

Daylite has been named a Niche High Performer for Winter 2020 by G2. G2’s Small-Business Grid® Report for CRM for Winter 2020 highlights Daylite as a CRM and Project Management App With Favourable Reviews Marketcircle announced that its award-winning small business CRM, Daylite, has been named a Niche High Performer for Winter 2020 by G2.com, Inc. G2 is the world’s largest technology marketplace made for businesses to find, review, and manage the tech they need to take their business further. Daylite has been named a Niche…

CDPs and Analytics Take CRM Lead Management Providers to New Heights

Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, Adobe's Marketo, Acoustic (IBM) and the low-code champion in this segment, bpm'online. As a global business software provider for Process Automation and CRM, bpm'online has carved a unique space for itself in the CRM Lead Management category this year. bpm'online is a MarTech RADAR Company 2019. SalesTech Star Primer: What Is Lead Generation? bpm'online was also a leader in…

TechBytes with Brian Glover, Head of Product Marketing at Marketo

Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for Marketo Engage, part of Adobe Marketing Cloud, and am responsible for leading all go-to-market and product strategies that drive success for the business. Tell us more about the recent ABM announcement from Marketo Engage.  We recently announced ABM Essentials for Marketo Engage, which is our new ABM solution that is part of our account-based experience (ABX) story. ABM Essentials is a B2B customer…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

noCRM.io Pursues Its International Development with New Offices in New York, Milan, Berlin and Moscow

noCRM.io the lead management and sales prospecting software, designed to ease up sales teams’ workload and bring a smile back to their managers’ faces, officially announced the opening of four new offices in New York, Milan, Berlin and Moscow to support its international expansion. The noCRM.io app is now also available in Italian, German and Russian. These actions will allow noCRM.io to expand their international user base and concentrate its focus on these markets with high growth potential. “Since our launch, we have…

Lead Liaison Debuts Standalone Event Lead Capture And Management Solution

Lead Liaison, Debuts a Standalone Solution to Help Capture and Manage Leads at Marketing Events, Powered by GoCapture Lead Liaison announced a new event lead management solution powered by their event lead capture app, GoCapture!. Previously, GoCapture! was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA). Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or marketing…