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Lead Tracking

Is There Value in an All-In-One Tracking Platform?

As trends in technology advance, there are more advanced software solutions available than ever before in the Lead Generation space—but which ones are actually useful to Marketing professionals? That is a question I have considered in my years of experience working in Lead Generation. Every year, new technologies are rolled out with claims of streamlining the operations of lead gen businesses and netting new profits. But those of us in the industry have seen plenty of these products come and go, not always delivering on…