Browsing Tag

Lisa Murton Beets

What a Difference Commitment Makes When It Comes to B2C Content Marketing

Content Marketing Institute Releases New 2019 Research on State of Business-To-Consumer Content Marketing Content marketing may have caught on first with B2B marketers, but B2C marketers have plenty of skin in the game too: 81% say their organization is concerned with creating content that builds loyalty with existing customers. That’s according to new research from Content Marketing Institute and MarketingProfs, presented in B2C Content Marketing 2019: Benchmarks, Budgets and Trends. The research shows B2C organizations…