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Litmus

Litmus Launches New Features to Streamline the Creation of Personalized Brand Experiences

New capabilities empower marketers to create personalized, agile, and scalable brand experiences Litmus, a leader in email marketing, announces new capabilities to empower marketing teams to create personalized brand experiences quickly without any additional resources or headcount. New capabilities include Dark Mode Detection, tools for brand consistency and advanced user permissions, and additions to the Email Previews testing suite. Now, practitioners can utilize advanced insights to make data-driven segmentation and…

2020 State Of Email Report Reveals The Critical Need For Email Is Rising, As 78% Say Email Is Important To The Overall Success Of Their…

Survey of over 2,000 marketers conducted by Litmus and Convince & Convert unveils industry averages, best practices Litmus, a leader in email marketing, releases its report, "2020 State of Email, Fall Edition," during Litmus Live Week, the premier conference for email practitioners and marketing leaders. The study found 77% of marketers say email is one of their two most effective marketing channels. Additionally, 78% of marketing executives indicate email marketing is vital to the overall success of their company,…

Litmus Debuts New Features to Reduce Email Development Time by 75%

New capabilities accelerate campaign creation, collaboration, and analysis to more rapidly iterate email strategy Litmus, a leader in email marketing, announced today at Litmus Live Everywhere, the premier conference for email practitioners and marketing leaders, new capabilities and updates to its email platform. The new features include Visual Editor in Litmus Builder, Email Analytics enhancements, easy sharing of complex and multi-email campaigns, and advanced usage reporting. These new capabilities enable marketers to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization). LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

Litmus Announces 2020 Litmus Live Events

Premier conference for email practitioners and marketing leaders transformed into digital event series, Litmus Live Everywhere Litmus, the leader in email marketing, today announces its plan for Litmus Live, the premier conference for all marketers, from CMOs, VPs and directors to email marketers, strategists, copywriters, designers and developers. The annual event, now in its fifth year, will be transformed into a completely digital experience, Litmus Live Everywhere, giving marketing professionals of all levels the…

Litmus Delivers Enterprise-Class Security to Email Marketers with Successful Completion of SOC 2 Examination

Objective Service Organization Control (SOC) 2 examination enhances Litmus’ industry-leading email marketing services Litmus, a leader in email marketing and analytics, announced it has successfully completed the objective Service Organization Control (SOC) 2 examination for Security. This important assessment attests and affirms the company’s information and systems are protected against unauthorized access, unauthorized disclosure of information, and damage to systems that could compromise availability, integrity,…

Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

Litmus Adds Cloud Storage Integration with Dropbox, Google Drive, and Microsoft OneDrive

Award-Winning Email Platform Now Imports HTML Email Design Files from Leading Cloud-Storage Solutions, Saving Time and Eliminating Errors for Email Marketers Litmus, a leader in email marketing and analytics, announced several new updates to its email platform, including the ability to import email design files from leading cloud storage solutions, expanded privacy protections, and enhancements to custom email tracking. The company also announced that its platform was recently named Spring Leader 2019 by G2 Crowd in the…

Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement

New screen-reading functionality and accessibility checks ensure inclusive email design Litmus, a leader in email marketing and analytics, announced new accessibility testing features, including the ability to hear an audio recording of how an email will be read by a screen reader. Litmus is the only email testing platform that provides these audio previews, making the company's accessibility preview checks the most complete and comprehensive solution available globally.…

Litmus Expands Executive Team to Lead Email Marketing Industry

Litmus, a leader in email marketing and analytics, announced the appointment of a new board member and several executive hires spanning marketing, sales, product development, and data privacy/security. The new executives, who have joined the company over the last several months, bring industry and domain expertise that will help strengthen Litmus's market leadership, extend the company's product offerings, and grow its global user base. "Email continues to be the strongest marketing channel with unmatched ROI,…

Litmus Announces New Partnership With Asana for Better Email Marketing

Litmus, the leading platform for email creation, testing, and analytics, unveiled its new partnership with Asana, a leading work management platform for teams. With Litmus integrated in Asana, marketing teams can seamlessly incorporate their email workflow into the overall creative process, streamline email campaign creation, and ultimately send better emails, faster. “Getting a great email out the door is a complex process that requires managing a broad range of tasks, deliverables, and stakeholders,” says Erik…

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…