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Local Media Association

Local Media Consortium and Local Media Association Announce Keynote Speakers for First Joint Conference: Elevate!

Google and Salesforce Executives Will Speak on Maximizing Revenue, Creating New Value, and Increasing Diversity and Sustainable Digital Strategies in the Industry The Local Media Consortium and the Local Media Association, two of the local media industry's most innovative organizations, announced the keynote speakers for Elevate! 2019, the organizations' first joint conference. Being held in Chicago Sept. 17-19, the event will provide members, partners and local industry influencers with the opportunity to participate,…

Lee Named Participant in Google News Initiative Data Lab

Lee Enterprises, Incorporated, a trusted local news provider and leading platform for advertising in 50 markets, announced that the St. Louis Post-Dispatch has been selected as a participating publisher in the GNI Data Lab. The program is a partnership between the Google News Initiative, the Local Media Association and Deloitte Consulting and is designed help publishers build sustainable and thriving digital businesses through improved use of audience data. “This is an outstanding opportunity for the St. Louis…

GateHouse to Partner with Google, LMA, FTI on Digital Subscriptions Lab

GateHouse Media, LLC (“GateHouse Media” or the “Company”) has been selected to work with the Google News Initiative, Local Media Association and FTI Consulting as part of the recently announced Digital Subscriptions Lab. “It is critically important to continue to grow our digital subscription business, and there is no better way to do that than to work with Google Subscription Lab partners and other publishers” This ambitious, intensive project will take place over the course of six months. The goal is to develop a…

Local Media Consortium and Local Media Association Announce Applications Available for Facebook-Funded Branded Content Project

Project Will Help Local Media Expand and Improve Branded Content Programs Through Funding Grant The Local Media Consortium (LMC) and the Local Media Association (LMA), two of the local media industry's most innovative organizations, have announced a call for applications, inviting media organizations to apply to participate in a pilot project focused on helping local newsrooms develop revenue streams through branded content. Through an innovative partnership between the LMC and the LMA and funded by the Facebook…