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Localized Marketing

Leading Restaurant Franchises Appoint SOCi as Global Platform of Record for Localized Marketing

Bar Louie, Cinnaholic, Mountain Mike’s Pizza, Shari’s, and Veggie Grill are some of the latest tapping SOCi as their singular partner for managing and optimizing their localized presence SOCi, the leading all-in-one platform for next-level multi-location marketers, announced that it has been named the localized marketing platform of record for several restaurant brands. Bar Louie – The Original Gastrobar, Cinnaholic, Mountain Mike’s Pizza, Shari’s, and Veggie Grill will now leverage SOCi to unify their presence across…

Safety First: The Difficult Task of Staying Brand Safe in 2020

Have you ever analyzed if you are brand safe in 2020? Imagine you’re at a grocery store to pick up apples. You spot a bright red one you like– but directly next to it sits a putrid, rotting apple. Odds are you’re not going to buy the bright red one, just because of its proximity to the rotten one. The same principle applies to the content we see online. With the world seemingly moving at a break-neck pace, brand marketers need to be smart about where their messaging goes – and what content it’s ending up…

Localogy Announces Leaders in Localized Marketing and SMB-SaaS

Hibu and Sandy Lohr Among Honorees Recognized by Excellence Awards The winners of the first annual Localogy Excellence Awards were announced, celebrating leaders in localization across the marketing, media and technology industries with awards in eight categories. Winners were to be announced on the final day of Localogy’s annual event – Localogy 20/20 – which has been postponed amid the coronavirus outbreak. Marketing Technology News: GIACT Issues Report on the Growing Global Threat and Sophistication of Business Email…

Multi-Location Businesses Can Triple Growth Rate with Localized Marketing According to Joint Research from SOCi and Localogy

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…