Browsing Tag

location data technology

Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing

In the COVID-19 stricken economy, here’s the first-big positive news today, and it’s worth ‘billions’. Yes, when location data companies merge, they take in mighty-high expectations and attention. Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers, publishers, and agencies. It is astonishingly ‘easy’ to gauge how many global…