location marketing

Pure Silver clients can maximize revenue for each of their locations Uberall, Inc., the digital platform delivering 'Near Me' Brand Experiences for brick-and-mortar customers, announced that Pure Silver Creative -- a marketing solution for small businesses and franchises -- has signed on with Uberall's channel partners program. With the partnership, Pure Silver will now leverage Uberall's platform, unlocking even greater location marketing opportunities for its clients. "We're excited to extend our capabilities in…

Trustpilot customers which also use Uberall can now manage & respond to feedback for every location directly through Uberall’s all-in-one location marketing platform Uberall, Inc., the location marketing solution for businesses competing to attract and win local brick-and-mortar customers, announced a new integration with Trustpilot, the leading independent review platform for companies to build trust with consumers. Clients which currently use Trustpilot and Uberall can now manage and respond to Trustpilot’s new…

New Framework Unites Travel Brands Around Individual Customer Relationships With Actionable Insights and Metrics ADARA, the enterprise-wide data solution for travel brands, announced Customer Yield Intelligence, a revolutionary framework for travel brands focused on the “Recognized Traveler.” Customer Yield Intelligence aligns travel brands around individual travellers for effective business strategies and execution across marketing, merchandising, analysis and more. Built on ADARA’s market-leading data co-op, CYI empowers…

There’s a lot to be done ahead of May when it comes to GDPR. The risk of not complying with GDPR is real and could lead to fines for companies of up to €20 million or 4% of global annual turnover. So what does it mean for the marketing industry, and why will the location be the new imperative for marketers? In a nutshell, GDPR is about users giving consent to data collection, the flip side is that it also gives them the ability to withdraw that consent. Therefore, it is vital that marketers treat the user IDs that…