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MarTech Interview with Jeanne Hopkins, CMO at Lola

"The #1 pet peeve of finance leaders is late expense reports." Tell us about your role and journey into technology. What inspired you to start at I started at a self-funded start-up technology company in 2000, where I was running an inside sales team and building digital properties to generate leads. I moved from print ads to digital and created targeted blogs for the various corporate divisions. Fast forward to online marketing research with MarketingSherpa, then HubSpot, SmartBear, Ipswitch (now Progress…