Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, …
LookBookHQ Rebrands to PathFactory; Unveils New Content Insight and Activation Engine
LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the …
Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage
"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify …
Interview with Alan Fletcher, Chief Product Officer, Demandbase
"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data …
Year-Ender 2017: Top 7 B2B Marketing Philosophies
The Year-Ender Series Features a Round Up Of The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and …