Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, …
LookBookHQ Rebrands to PathFactory; Unveils New Content Insight and Activation Engine
LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the …
Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage
"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify …
Interview with Alan Fletcher, Chief Product Officer, Demandbase
"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data …
Year-Ender 2017: Top 7 B2B Marketing Philosophies
The Year-Ender Series Features a Round Up Of The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and …
CRMT Announces Strategic Partnership with LookBookHQ
CRMT Collaborates With LookBookHQ To Drive Marketing Excellence CRMT, a leading marketing operations consultancy and agency, announced a strategic partnership …
LookBookHQ Introduces Personalized Content Experiences and Powerful Analytics for Account-Based Marketing
In Partnership with Demandbase, the LookBookHQ Intelligent Content Platform Has Improved Purpose-Built Features Designed to Help B2B Marketers Launch and …
LookBookHQ Raises $11M Series B Round Led By Edison Partners To Set New Standard For Marketing Outcomes
Toronto-Based Marketing Technology Company Transforming How B2B Marketers Deliver and Measure Digital Marketing LookBookHQ announced that it has closed $11M USD …
LookBookHQ Expands Intelligent Content Platform with ‘Explore’ And Enhanced Artificial Intelligence
LOOKBOOKHQ’s Explore Allows B2B Marketers To Aggregate And Deliver More Relevant Content Per Click At Scale LookBookHQ has announced the launch of …
LookBookHQ Intelligent Content Platform Adds New AI-Powered Automated Actions
LookBookHQ, a content marketing and sales enablement platform, took the opportunity at SiriusDecisions Summit 2017 to announce ground-breaking enhancements to …