LiveRamp Partners with Lucid for Refined Data Buying and Audience Validation
Trusted Third-Parties Now Able to Score Data for Accuracy, Delivering Greater Quality, Transparency and Control to Benefit Both Consumers and Marketers
LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, today announced a first-of-its-kind data scoring initiative that advances ethical data use and increases the accessibility of audience validation for data buyers in the IdentityLinkTM Data Store. Historically, the primary way to understand or interpret data accuracy has been through…