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Lucid Releases Real-Time Brand Lift Measurement Product

Impact Measurement Dashboard enables marketers to measure ad effectiveness in a self-service platform Lucid, the leading programmatic research technology platform, today released Impact Measurement Dashboard, a real-time insights and analytics product for brand lift measurement. Lucid customers can now use Impact Measurement Dashboard’s self-service features to measure brand lift and optimize media performance for digital campaigns. With an API-first development approach, Impact Measurement Dashboard uses a proprietary…