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Luxury Institute

Luxury Institute’s 2020 Luxury Trends From The Global Luxury Expert Network (GLEN)

To generate the trends likely to affect the luxury industry in 2020, Luxury Institute conducted a crowdsourcing project with its Global Luxury Expert Network at the end of 2019. The Global Luxury Expert Network (GLEN) is a growing network of hundreds of luxury goods and services experts who form the core of Luxury Institute’s research, training, and business solutions teams. The network is made up of the best minds in the industry who have a minimum of 12-years of operating experience and are current and/or former C-level, …

Luxury Institute: The Rising Tide of Advanced Personalization

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalization. Personalization is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that personalization helps advance customer relationships; 85% state that customers now expect it, while 88% cite delivering better customer experiences as the key success…

Mercedes-Benz Is Rated the Most Emotionally Intelligent Luxury Automotive Brand By Affluent Consumers In Luxury Institute’s Emotionally…

The New York-based Luxury Institute released its innovative 2018 Emotionally Intelligent Brand Index, featuring annual rankings and ratings for leading luxury automotive brands by affluent US consumers. The Emotionally Intelligent Brand Index methodology was developed using 10 years of proprietary, quantitative and qualitative research with affluent consumers, front-line associates, managers and executives, Columbia University faculty, and neuroscience experts. The survey distills the critical components of brand equity…