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Machine Learning in Marketing

MarTech Interview Series with Lynne Capozzi, Chief Marketing Officer at Acquia

"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the way Marketing messages are evolving? Marketing messages will lose the jargon. In 2021, the marketing language will continue to see less use of jargon and be more genuine. COVID has taught marketers the value of straight talk and the appreciation of value-based messaging. Consumers are faced with a barrage of messaging from a variety of…