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mail tracking

Lob’s New API Feature Increases Deliverability for Direct Mail

Lob, the direct mail automation company, announced the Lob Confidence Score, a new API feature that assesses mail deliverability. The Lob Confidence Score helps companies answer the question of “will my mail actually arrive at this customer address?” The Lob Confidence Score enhances Lob's address verification API, which has been used billions of times since 2018. Lob has delivered hundreds of millions of mailpieces in 2020. This new functionality leverages Lob’s extensive mail tracking data to create a score between…

AlphaGraphics Kansas City Launches agMail+ Marketing Package, Integrating Direct Mail with Lead Tracking

AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support direct mail and track response data across platforms in a single easy-to-use dashboard In today’s world of pandemics and political unrest, it is harder than ever to grab consumers’ attention. AlphaGraphics Kansas City is working to help organizations boost the ROI of their direct mail campaigns by up to 46% with agMail+. Eight advanced technologies support…

BlueCrest and GrayHair Software Announce Partnership

Both companies will collaborate to provide robust end-to-end solutions to mailers and mail service providers GrayHair Software, the trusted partner and provider of mail tracking and address hygiene services to the largest mailers and mail service providers in the country, and BlueCrest, a global technology provider and supplier of the world's most comprehensive line of enterprise software, printers, inserters, sorters, and parcel solutions, have signed a partnership agreement. Marketing Technology News: Tacton…