Browsing Tag

Mailjet

M&S Wins the Christmas Battle of the Inbox, but Supermarket Emails Still Lack Personalisation

UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of the inbox. The analysis, conducted annually by marketing specialists Mailjet, saw M&S take the win with 10.25 points out of the 15 points possible. Narrowly missing out were budget brand ASDA (the 2017 winner) and last year’s winner, Waitrose, who is currently undergoing a significant…

The In-Housing Gap: Productivity and Creativity Expectations Fall Short

A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved The report, ‘Understanding In-Housing: Bringing Marketing Functions Home’, conducted by the Data and Marketing Association (DMA) with email marketing and transactional solution Mailjet, highlights some notable drops in increased productivity (-15%) and enhanced creativity (-11%) when marketers reported on the…

Glasto & Pride; Bump in Engagement Indicates Values Are Back at the Heart of Moment Marketing

London Pride Set to Offer Marketers a Big Opportunity to Emphasize Their Company’s Values of Inclusivity As the sun sets on the most sustainable Glastonbury Festival ever, research from email marketing and transactional solution Mailjet reveals a peak in UK and US marketers’ interest in executing values-based campaigns. The study was conducted via a series of email marketing tests sent to Mailjet’s database of over 75,000 marketing subscribers across Europe and America. Recipients were sent different subject lines…

UK Consumers Call for Harsher Fines, Citing Brands Going Seemingly Unpunished for GDPR-Breaches

GDPR may still cause heart palpitations to the marketers who, at this time last year, were scrambling to make the deadline. One year later the question begs to be asked: did GDPR increase the data privacy standard that consumers were promised? According to the new consumer research by Mailjet, Europe’s leading email service provider, the answer is a resounding 'NO'. A major component of GDPR was giving control back to the consumers on how brands used their data. That being said, new research reveals that 40% of the…