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Malcolm Koh

TechBytes with Malcolm Koh, Customer Experience Strategist APAC at Zendesk

Tell us about your role and the team/technology you handle at Zendesk. As the Customer Experience Strategist and Customer-in-Residence for the Asia Pacific (APAC), my role is to step into the shoes of current and future Zendesk customers and partners to get a deep understanding of their business. This allows me to help them figure out how to optimize their customer experience (CX) strategy in ways that matter to their business. I start by understanding their CX strategy and then analyzing their business operations and…