Browsing Tag

Manish Dixit

Spiceworks Introduces New Intent-Based Targeting Capabilities to Help Technology Brands Reach In-Market Businesses at the Right Time

New Capabilities Leverage First-Party Intent Data to Improve How Businesses Buy and Sell Technology Solutions Spiceworks introduced new intent-based targeting capabilities that leverage unique, first-party insights to empower B2B technology brands to identify and engage potential customers more efficiently. The new capabilities help technology brands reach in-market businesses — and the buyers within them — at the right time, providing a better, more relevant experience for IT buyers seeking connections to the brands that…