Browsing Tag

Maoyan

Maoyan: China will Create Valuable Movie Companies Over the Next Decade

Maoyan Movies, a subsidiary of Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), believes that consolidation in China's movie industry will create real valuable platform companies over the next five to 10 years. "There are still no real platform movie companies in China, like the 'Big Six' of Hollywood," said Maoyan Entertainment Chief Operating Officer Kang Li during the movie industry "Power Chart 2020" event on Sunday. "With industry consolidation over the next five to 10 years, China will create real…

Maoyan and Tencent Release First Report on China’s Movie Industry

Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, and internet giant Tencent jointly released their first report on China's movie industry, which summarizes the profound transformation of the industry by the internet. The report, titled "From Adding to Converging: Research on Movie Development in The Internet Era", was released during the 28th China Golden Rooster and Hundred Flowers Film Festival in Xiamen.…

Maoyan Marketing Platform Generates Massive Exposure and Value for Brands

Tie-up between M&M's and Spider-Man created 1.78 billion views with Maoyan platform Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, is leveraging its strong content creation capability and extensive online and offline marketing resources to help advertisers generate wider exposure and reach their target audience more effectively in China. A recent success is the marketing campaign for the tie-up between M&M's and Marvel's superhero movie…