Browsing Tag

Mapp

Michael Diestelberg Promoted to Vice President Product & Marketing at Mapp to Lead Global Marketing

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing. Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level. Michael's responsibilities include establishing the global Mapp brand and expanding the insight-based…

Michael Diestelberg Promoted to Vice President Product & Marketing at Mapp to Lead Global Marketing

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing. Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level. Marketing Technology News: RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified…

Saving Time for Marketers and Analysts: Mapp Launches Smart Alerts for the Intelligent Detection of Data Anomalies

With Smart Alerts, Mapp, a leading provider of cloud-based digital marketing solutions, now offers its customers an intelligent tool for the timely detection of data anomalies – be they positive or negative. All relevant metrics and dimensions are automatically monitored thanks to the application of artificial intelligence. It provides users with the distinct advantage of not having to search for anomalies themselves, but of being actively alerted to them as soon as they occur. This leaves more time for detailed data…

Mapp Appoints Maurizio Alberti as Vice President Global Sales

Leading cloud-based digital marketing provider Mapp, appoints Maurizio Alberti as Vice President Global Sales. In his new role, the accomplished sales expert will be responsible for the entire value chain, from defining and planning sales goals and strategies to driving revenue growth, ensuring customer loyalty, and partner satisfaction As Vice President, Milan-based Maurizio Alberti will assume responsibility for a wide range of tasks. He will oversee the development of Mapp's annual sales plan and define the…

Mapp Announces The Results Of Its Global Provider Report 2019

National ISPs of Particular Relevance in Germany, France and Poland Leading cloud-based digital marketing provider Mapp announces the results of its Global Provider Report 2019. The report analyzed the ISPs and webmailers that end users made use of to open emails and newsletters. On an international level, Gmail is clearly ahead – its market share in the USA is more than 50%. The results in Germany, France and Poland show strong differences between the individual markets. Therefore, high delivery rates require a…

Webtrekk and Mapp Successfully Start Their Integration

Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk's Marketing Analytics and Customer Intelligence software into Mapp's Digital Marketing Cloud began. Marketers and data specialists benefit from an attractive, bundled offering that provides a secure, cost-effective, and more powerful alternative to traditional marketing clouds. Following the slogan "The fastest time from Aha! To Clicks", Mapp and Webtrekk combine customer intelligence and cross-channel…

Mapp Completes the Acquisition of Webtrekk

Combining a Cross-Channel Marketing Platform with Customer Intelligence and Marketing Analytics Expertise Mapp, a leading provider of cloud-based digital marketing solutions, announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a Mapp company – while simultaneously remaining a stand-alone solution. Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to…

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…

Mapp Becomes A Digital Marketing Platform For Marketing Rebels

Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, Mapp has repositioned themselves as a rad digital marketing platform for companies that want to break away from the pack. "We are taking a bold stance and telling marketers that they need to break away from the pack with respect to marketing technology. Blindly following the crowd when making a marketing technology decision is a mistake, as you might end up with a huge, overpriced marketing cloud…

Interview with Steve Warren, CEO, Mapp

"What remains constant is the need for brands to stand out and reach their potential by enabling meaningful connections and lasting engagement with their customers."Tell us about your role at Mapp Digital and how you got here. What galvanized you to join a marketing technology company? I serve as Mapp’s chief executive officer. In my role, I focus on positioning our company for success and leading Mapp’s long- and short-term strategy. I heavily focus on increasing overall business value and stand as a liaison between the…