Mapp

Cross-channel collaboration scales highly personalized eCommerce experiences Mapp, the international provider of insight-led customer engagement, has announced a global strategic partnership with cloud commerce solutions provider Kibo Commerce. Cross-channel retailers will benefit from the combination of Mapp's insight-led customer engagement and Kibo's leading eCommerce and personalization capabilities. The partnership will provide highly personalized eCommerce experiences and targeted cross-channel capabilities. It…

Interactive online platform 'Improve Your Marketing' launched to improve and prioritize marketing activities Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community 'Improve Your Marketing' with hundreds of marketing tactics and possibility to share tips, best practices, and questions about specific use cases. The interactive online platform showcases proven and easy-to-implement tactics best practices designed to drive marketing strategies and achieve better…

Insight-led customer engagement provided with regional support for consulting and technology partners Mapp, the international provider of insight-led customer engagement, announced the launch of its new partner programme. The partnership is aimed at service providers, agencies, consultants, and resellers in the digital marketing industry, as well as innovative technology companies and software vendors, with the goal of providing joint expertise in customer acquisition and support. The expansion and long-term strengthening…

Despite COVID-19 and Global Lockdowns, Mapp Cloud Demand Surges Mapp, one of the world's largest independent marketing platforms, announced record growth in sales for the first half of 2020. The global provider of insight-led customer engagement increased its new sales bookings by 72%, compared to the previous year. The AI-based customer analytics solution Mapp Intelligence has been the catalyst of this growth, following the acquisition of Webtrekk last year. Mapp Intelligence acts as the 'brain' of the modular marketing…

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Video ad tech company Unruly, part of Tremor International,  announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business Development in the APMEA (Asia Pacific, Middle East and Africa) regions. In his new role, Williams will be responsible for driving Unruly’s media footprint across the Asia-Pacific (APAC) region by building strategic partnerships with publishers and media companies. Williams will be based at the Unruly APAC HQ in Singapore, and will report to Phil…

Mapp, the insight-based customer engagement platform, has announced the appointment of Jamie Gunn as Chief Financial Officer. Jamie will work with the Mapp leadership team / management board to take the business to new levels of success. Jamie will be based in London, where he will oversee Mapp's global operation. He will work closely with Steve Warren, CEO, Mapp, in managing Mapp's investors' interests and investments in the business; ensuring that the company is suitably funded; planning for its future; improving…

Mapp Digital, the cloud-based digital marketing provider, has been appointed by The Entertainer to help it to enhance its online engagement strategy following its acquisition of Early Learning Centre. The new partnership will allow The Entertainer to realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily action insight-led engagement at scale. The new strategy will aim to reduce abandonment and churn, acquire more customers, and extract…

Mapp, the international provider of insight-led customer engagement, today released a comprehensive range of product updates for its digital marketing platform Mapp Cloud. The Spring Update package includes 13 innovations, integrations, and add-ons that further expand Mapp's leadership in customer intelligence, marketing analytics, and cross-channel marketing. The new applications will help marketers to work smarter and more efficiently, and are available immediately to customers. Michael Diestelberg, VP Product…

White goods, cars and properties are top purchases being delayed New research from Mapp, the cloud-based digital marketing provider, has revealed the extent to which consumers are delaying major purchasing decisions due to the effects of the Coronavirus lockdown. The Covid-19 Consumer Confidence Report, published by Mapp Digital, has revealed that 41% of UK consumers are delaying major purchasing decisions due to the current situation. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer…

Mapp, the international technology provider of insight-based customer engagement, has appointed Nicola Liverani as Senior Director, Partner Global. The newly created position comes as part of Mapp's strategy to expand its partnership management globally. Mapp has created a dedicated unit to manage relationships with agencies, resellers and technology companies. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company Nicola Liverani has many years of experience in business…

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing. Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level. Michael's responsibilities include establishing the global Mapp brand and expanding the insight-based…

Mapp, the insight-based customer engagement platform, has announced the promotion of Michael Diestelberg to Vice President Product & Marketing. Michael Diestelberg was promoted to Vice President of Webtrekk in 2018. Following the successful acquisition of Webtrekk by Mapp, he is now in charge of product development and the management of all marketing activities at an international level. Marketing Technology News: RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified…

With Smart Alerts, Mapp, a leading provider of cloud-based digital marketing solutions, now offers its customers an intelligent tool for the timely detection of data anomalies – be they positive or negative. All relevant metrics and dimensions are automatically monitored thanks to the application of artificial intelligence. It provides users with the distinct advantage of not having to search for anomalies themselves, but of being actively alerted to them as soon as they occur. This leaves more time for detailed data…

Leading cloud-based digital marketing provider Mapp, appoints Maurizio Alberti as Vice President Global Sales. In his new role, the accomplished sales expert will be responsible for the entire value chain, from defining and planning sales goals and strategies to driving revenue growth, ensuring customer loyalty, and partner satisfaction As Vice President, Milan-based Maurizio Alberti will assume responsibility for a wide range of tasks. He will oversee the development of Mapp's annual sales plan and define the…

National ISPs of Particular Relevance in Germany, France and Poland Leading cloud-based digital marketing provider Mapp announces the results of its Global Provider Report 2019. The report analyzed the ISPs and webmailers that end users made use of to open emails and newsletters. On an international level, Gmail is clearly ahead – its market share in the USA is more than 50%. The results in Germany, France and Poland show strong differences between the individual markets. Therefore, high delivery rates require a…

Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk's Marketing Analytics and Customer Intelligence software into Mapp's Digital Marketing Cloud began. Marketers and data specialists benefit from an attractive, bundled offering that provides a secure, cost-effective, and more powerful alternative to traditional marketing clouds. Following the slogan "The fastest time from Aha! To Clicks", Mapp and Webtrekk combine customer intelligence and cross-channel…

Combining a Cross-Channel Marketing Platform with Customer Intelligence and Marketing Analytics Expertise Mapp, a leading provider of cloud-based digital marketing solutions, announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a Mapp company – while simultaneously remaining a stand-alone solution. Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to…

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…