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Marc Krigsman

Local Ad Costs Even Easier to Research and Report

SQAD Releases MediaCosts: Local Update for Greater Speed and Efficiency SQAD LLC, an advertising research, analytics, and media planning software company, has announced an update to the MediaCosts: Local platform - a local ad cost research database built from actual reported transaction data. The update provides subscribers of the local broadcast TV, cable TV, radio, Hispanic TV, and out-of-home databases quick access to local ad cost intelligence through the streamlined web application. "Our team has rebuilt the heart…