Local Ad Costs Even Easier to Research and Report

Local Ad Costs Even Easier to Research and Report

SQAD Releases MediaCosts: Local Update for Greater Speed and Efficiency

SQAD LLC, an advertising research, analytics, and media planning software company, has announced an update to the MediaCosts: Local platform – a local ad cost research database built from actual reported transaction data. The update provides subscribers of the local broadcast TV, cable TV, radio, Hispanic TV, and out-of-home databases quick access to local ad cost intelligence through the streamlined web application.

“Our team has rebuilt the heart of this application, the Report Builder, so our users can be more efficient in their research processes,” says Philip Ragusa, Product Director of SQAD MediaCost: Local. “We’ve reduced the number of pages and clicks involved in building complex cost reports by adding drop-down menus for quick-access to data sets, drag-and-drop building elements, and the ability to save commonly used criteria for future report use.”

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The new Report Builder eliminates the need to navigate between multiple screens and selection criteria to create a report. All options are now streamlined into a single page, allowing users to easily choose their report parameters (Markets, Demos, Dayparts, type of metric, etc.) with a simple drag and drop. Select All and Deselect All options have been added to drop-down menus, as well as an easy to read report summary that loads in real-time to show which metrics are being reported.

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“The updates on our MediaCosts: Local platform give users a more seamless experience when researching data and building reports crucial to their media research strategies,” explains SQAD CEO Marc Krigsman. “By providing ad cost intelligence in a more effective way, our clients can be more agile and responsive in their media planning, negotiations, and strategies. This update will help our subscribers make better buying decisions while increasing overall productivity.”

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