Local Ad Costs Even Easier to Research and Report
SQAD Releases MediaCosts: Local Update for Greater Speed and Efficiency
SQAD LLC, an advertising research, analytics, and media planning software company, has announced an update to the MediaCosts: Local platform - a local ad cost research database built from actual reported transaction data. The update provides subscribers of the local broadcast TV, cable TV, radio, Hispanic TV, and out-of-home databases quick access to local ad cost intelligence through the streamlined web application.
"Our team has rebuilt the heart…