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March Madness ad

STUDY: March Madness Fans to Advertisers: Make More Interactive and Visual Ads

Over 40% More Likely to Make a Purchase After Seeing March Madness Ads Arkadium, the company innovating visual, interactive content for more than 500 of the world’s leading publishers and brands, released new data on how US sports fans perceived online advertising and marketing campaigns for 2019’s March Madness Tournament. For the study, Arkadium commissioned a survey of more than 1,000 adult March Madness fans throughout the US Here’s a closer look at what they found. Most suggest making ads more interactive and…