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The Mars Agency Introduces Marilyn, the First End-To-End, AI-Enabled Predictive Commerce Intelligence Platform for Marketing to Shoppers

Built on Innovation and with Watson, IBM's AI Platform, Marilyn Takes the Guesswork out of Marketing to Shoppers The Mars Agency, a fully integrated, global industry leader in marketing to shoppers, announced the launch of Marilyn, a predictive commerce intelligence platform comprised of nine interconnected technologies that work together to improve marketing efficiency and provide greater confidence to marketers at every critical decision point across the marketing cycle. From understanding the growth potential of a…