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Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively. Cyber Monday also posted 40% growth in clicks and 105% growth in ad spend for the US. Although both events originated in the US, Marin’s data shows…

Marin Software Announces Second Quarter 2019 Financial Results

Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced financial results for the second quarter ended June 30, 2019. "Marin strengthened its balance sheet during the second quarter and continued to expand support for emerging channels such as Amazon, LinkedIn, and Apple Search Ads," said Chris Lien, Chief Executive Officer of Marin Software. "We are also helping navigate significant industry changes such as Intelligent Tracking Prevention,…