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Mark Floisand

Interview with Mark Floisand, Chief Marketing Officer, Coveo

"Machine Learning and AI are becoming fundamental to marketing strategies because of their profound impact on the ability to personalize customer experiences."Tell us about your role at Coveo and your journey into MarTech. At Coveo, I’m responsible for leading our Alliances, Customer Experience and Marketing teams, to build Coveo’s brand, drive demand, and expand our footprint. I’ve been an active user of marketing technology for well over a decade, invariably having had to build, buy or rent some combinations of products…