MarTech Interview with Mark Goldspink, CEO at The ai Corporation
"Using the latest ML technology, it is now possible to create customer churn algorithms based on historical data; which, when applied to real-time data, can help predict which customers pose a churn risk."
Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics?
It is well documented how AI/Machine Learning has been used over the past 30 years to help financial institutions prevent fraud on consumer credit cards. The reason why this was a particularly good use case…