TVSquared Releases Pan-European TV Advertising Performance Analysis
Tying TV to Business Outcomes Proves to Be a High Priority Across Europe, with Advertisers Tracking an Average of Five KPIs
TVSquared, the global leader in TV attribution, today released the findings of its pan-European TV advertising performance analysis. Looking at data across 12 European countries, TVSquared uncovered the most commonly measured KPIs and the highest and lowest performing days, dayparts and creative lengths.
“TVSquared’s global footprint enables us to provide a holistic view for advertisers, which is…