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Mark Kopera

Teads Offers 100% Viewability on VCPM and CPCV Buys in Collaboration with Oracle Moat

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed impressions. The integration is in collaboration with Oracle Data Cloud’s Moat services. The new integration coupled with Teads’ unique viewability pricing models (CPCV/vCPM)…