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market consumer businesses

Brand Velocity Partners Acquires Iconic Footwear Company

New Breed Firm With Both PE and Brand Marketing Expertise Kicks Into Gear Brand Velocity Partners (BVP), a private equity (PE) firm focused on acquiring lower-middle market consumer businesses in search of marketing muscle, announced it has purchased Original Footwear Inc. Original Footwear, with its Altama and Original S.W.A.T. brands, is globally known for its military and law enforcement footwear and, to be announced tomorrow, an expanded line of consumer active and fashion footwear. This is the first deal…