Browsing Tag

Market expectations

Living the Communication Strategy

The Insight 2020 survey by EC-PR researched UK B2B marketers’ priorities and challenges for 2020, and explored their strategic approach to communications, as well as the extent to which communication strategies are implemented to drive business outcomes. 102 marketers participated in the survey which was conducted in Autumn 2019.  You Have a Strategy – so What? Most Senior leadership teams champion the development of a communication strategy because they recognize it’s instrumental in delivering their company’s vision,…