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Market Monitor Tool

Study: Average Product Prices Higher in Run Up to Amazon Prime Day

Incubeta, the independent digital marketing services group, released the findings and insights on how products performed during Amazon Prime Day. Using its Amazon dashboard Incubeta found the average product price to be just 0.5% higher in the day following Prime Day and 5% lower compared to the days leading up to the discounted event on the 13th and 14th October. As 75% of consumers start their shopping journey using the Amazon search box, there's a huge opportunity for retailers and brands to prosper as the shift to…